EmblemHealth
As Creative Director of EmblemHealth’s in-house marketing design team, I led designers and production artists in developing internal and external communications across print, digital, and social channels. Founded in New York as a nonprofit health insurer serving police, firefighters, and educators, EmblemHealth expanded to serve the city’s broader population. In this role, I directed a team to modernize the organization’s 85-year-old identity across multiple languages.
Collaborators & Credits
Vice President of Marketing: Kimberly Lauersdorf
Creative Director: Maurizio Masi
Senior Designer: Angeliki Jackson
Design Manager: Doreen Louie
Production Manager: Winsome Campbell
Design for Curious Minds
One of the most rewarding experiences my team had was introducing design to more than 70 children during a Take Your Child to Work Day. We led an interactive lecture, a hands-on logo design exercise, and gave away back-to-school supplies.
Local Care by Design
AdvantageCare Physicians (ACP), an affiliate of EmblemHealth, is a community-based primary care practice with offices across all five boroughs of New York City. Our in-house design team collaborated with external B2B marketing agencies to establish ACP’s brand identity.
