Garrett Wade

Since 1975, Garrett Wade has distributed heirloom woodworking, workshop, garden, and crafting tools for makers worldwide. With a catalog of thousands of products and more than four decades of history, the brand required a comprehensive redesign of its photography and marketing materials to remain competitive. I worked closely with their marketing and industrial design teams to modernize Garrett Wade’s brand experience across print, product identity, digital, video, and social channels.